Housing & Real Estate
Home > sectors > Housing and Real Estate

The real estate industry in India is the second-largest employer, following agriculture. The sector has experienced significant growth due to factors such as rapid urbanization, increasing disposable income, a rising working women population etc. Additionally, the government's focus on affordable and sustainable housing has given a significant boost to this sector.

Primus Partners has a team of experts to work on drafting various schemes related to Housing and Real Estate for State and Central Government, strategic implementation of schemes, policy formulation, Transaction Advisory, Project Monitoring etc. help clients realize their full potential. We have expertise and experience of working with Government Departments, Regulatory Authorities, Real Estate Associations, Promoters etc. across the value chain.

Our Key Focus Areas
Transaction Advisory
Advisory related to Land and other real estate asset Monetisation for the organisation
Housing & Real Estate Policymaking
Drafting various Housing & Real estate-related policies for State & Central Government
Housing Scheme Implementation
Driving Housing Scheme implementation for various State and Central Government
RERA Implementation
Advisory on the Implementation of RERA Act 2016 for various State Government
Real Estate Research
In-depth research and publications on the various topics related to Housing & Real Estate as a sector.
Advisory on Technological Solutions, GIS Implementation, Automation of Housing sector-related Processes etc.

Some of the solutions and services offered by us in this sector include -

Strategy and Roadmap creation for Government departments and organizations in realizing their Vision and mission concerning Housing & Real Estate.
Consultation on successful Implementation of Affordable and Sustainable Housing policies /schemes
Design and develop creative content, media reports, Thought Leadership and publications for the clients in this sector.
Designing and Program Management of large-scale transformation projects.
Change Management
Helping organizations plan and adapt to the changes impacting their industry and organization.
Team Profile
Aarti Harbhajanka
Co-Founder & Managing Director
View Detail
Shubham Katyayan
Vice President
View Detail
Case Study
Market Assessment & Feasibility of Land Monetisation for State Federation
Primus Partners supported one of the State Federation in monetizing their land parcel to increase revenue generation, employment generation, promotion of startups etc. Primus conducted market assessment & stakeholder consultation with potential investors, and accordingly submitted feasibility report with various PPP models.
PMU at a State Housing Department
Primus is working with a State Housing Dept. in driving a flagship scheme "PMAY (Urban)". The team is coordinating with more than 350 ULBs from sanctioning houses to implementation of the same on ground. The activities include monitoring geotagging, fund UCs, DBT Transfer, MIS etc. The team has also drafted state-level Housing policies.
Rental Housing Scheme Implementation
Primus is working with the Housing Board in implementing the Affordable Rental Housing Scheme (ARHS). The activities include Feasibility Study of ARHS in the city, preparing EOI for selection of concessioner, setting up SoPs, drafting MoUs, etc. Preparing SRD document for "Rental Housing Portal" for end-to-end automation of the process.
Knowledge Partners for Real Estate Association
Primus is assisting one of the Real Estate Association in providing consultancy support in the domain of Policy Inputs, Secondary Research, EODB, Program Management, Strategic inputs, Benchmarking of existing eGov services & providing recommendations to adopt best practices of the industry.