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We bridge the gap between the government and private sector by helping governments create a favorable business environment and guiding private investors through the investment process.

India's economic potential is both vast and intricate, presenting a wealth of opportunities for investors willing to engage deeply. To effectively capitalize on the burgeoning market, characterized by rising consumption, significant reforms, an improved business environment, and competitive federalism, businesses must navigate this dynamic landscape with strategic insight.

Primus Partners specializes in guiding clients through this complexity, offering comprehensive services to identify, pursue, and close promising investment opportunities. Our team of seasoned professionals brings a diverse range of expertise and are adept at facilitating large-scale industrial projects.

With unparalleled experience in providing seamless end-to-end investment realization solutions for both government and private sectors, Primus Partners is committed to enhancing domestic manufacturing in line with the government's "Make in India" vision.

By leveraging our deep understanding of the Indian market and our robust relationships with key stakeholders, we offer invaluable guidance to investors. We help navigate regulatory complexities, pinpoint lucrative sectors, and maximize returns on investment, empowering you to unlock India's economic potential.

Our Views

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Policy Square
In conversation with Mr. Virendra Singh,Secretary (Textiles), Govt of Maharashtra
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Policy Square
In conversation with Mr. Navdeep Suri, Conversation on the India-Australia ECTA and India-UAE CEPA
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Policy Square
In conversation with Mr. T. Koshy, Conversation on the Open Network for Digital Commerce
Our Approach
Primus Partners' Economic Potential Realization Practice is tailored to support a diverse array of clients, including domestic and international investors, government agencies, and private enterprises across multiple sectors manufacturing, technology, infrastructure, food processing, textiles, ESDM etc. Our sector-focused approach combines strategic planning, regulatory expertise, and policy advocacy with in-depth market insights to identify, assess, and maximize investment opportunities in India. With extensive hands-on experience, we deliver customized solutions that enable clients to drive growth, enhance profitability, and improve operational efficiency. By leveraging our strategic tools and expert guidance, we help clients navigate the complex regulatory landscape, unlocking the full potential of their investment projects
Service Offerings & Strategic Tools
 
We conduct thorough assessments to identify optimal locations for businesses, analyzing factors such as infrastructure, connectivity, resources, and regulations to align goals and maximize ROI. By leveraging our in-depth knowledge of the Indian landscape, we help our clients make informed decisions and secure prime locations that provide a competitive advantage. 
  • Cost of Doing Business:We evaluate utility tariffs, wage rates, land prices, and taxes to identify regions with favorable economic conditions.
  • Ease of Doing Business:We assess regulatory compliance and investor perception to gauge the overall business climate.
  • Site Readiness & Industrial Ecosystem: We examine infrastructure availability, existing industries, and skilled labor to meet project needs
  • Social Infrastructure & Safety: We assess educational and healthcare facilities, along with environmental and safety standards, to ensure a conducive work environment.
     
We help clients secure attractive incentives from state governments. We analyze incentive schemes, assist in proposal preparation, and negotiate customized packages to maximize ROI.
  • Financial Modelling: We create financial models to project performance, including ROI and job creation benefits.
  • Structuring of Incentives: Using tools like the Incentive Calculator, we design tailored packages, including tax breaks and subsidies.
  • Project Reports: We prepare comprehensive reports outlining investment rationales and risk assessments.
  • Policy Benchmarking: We analyze leading industrial states' incentive policies to ensure competitiveness.
     
Our 4-pillar approach evaluates the regulatory environment critical for successful investments
  • Ease of Doing Business: We use Business Reform Action Plan (BRAP) rankings to identify states with favourable frameworks.
  • Quality of Service Delivery: We rank states based on government service efficiency.
  • Investor Perception: We conduct investor perception surveys to gather feedback on the regulatory environment from businesses operating in India.
  • Incentive Application: We assess compliance costs and complexities to guide clients in selecting favourable regions.
We support clients beyond initial investments with comprehensive aftercare services
  • Incentive Disbursement: We assist in claiming incentives, ensuring compliance for timely disbursement.
  • Policy Updates: We keep clients informed of national and state policy changes.
  • Regulatory Scans: Regular assessments help identify impacts of regulatory changes.
  • Grievance Mitigation: We assist in resolving issues, facilitating smooth operations.




















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Impact Stories

Driving Sustainable Mobility: Secured Over INR 1000+ Crore
Electric Vehicle
Driving Sustainable Mobility: Secured Over INR 1000+ Crore

Secured an INR 1000 crore investment for a leading Automobile Manufacturer's Electric Vehicle Plant.

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Primus Partners Secured INR 200+ Crore Investment.
Textile Sector
Primus Partners Secured INR 200+ Crore Investment.

Primus Partners enabled investment grounding of INR 200+ crores for a listed Indian legacy conglomerate in the Textile sector

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Featured Insights

Forging Ahead: India-UAE Trade Set to Hit USD 100 Billion mark
Primus Reports
Forging Ahead: India-UAE Trade Set to Hit USD 100 Billion mark
Discover the key opportunities with the potential to further strengthen trade between India and UAE under the CEPA framework .
$2.4 billion textile opportunity
Primus Op-Eds
$2.4 billion textile opportunity:
Explore the pivotal role of the textile and apparel industry in the global economy, including its impact on employment, trade, and innovation.
Online Advertising by Indian MSMEs
Primus Reports
Online Advertising by Indian MSMEs
The Report on 'Online Advertisements by MSMEs: Insights, Impacts and Way Forward' released in collaboration with EGROW Foundation

Meet the experts

Kanishk Maheshwari

Kanishk Maheshwari

Co-Founder & Managing Director

Raksha Sharda

Raksha Sharda

Vice President

Connect with our
Economic Potential Practice