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Beyond The Ban: Why Gaming Remains India’s Hottest Marketing Playground

Sameer Jain, Managing Director at Primus Partners, shares his view that the industry is evolving beyond RMG toward more experience- and...

12-11-2025

Primus in News

Primus-Partners

Why the I&B Ministry’s landing-page clampdown has divided India’s TV ecosystem

Charu Malhotra, Co-Founder & Managing Director at Primus Partners, shares her view that while the move may be disruptive in the short term, it...

Financial-Services

Thailand & Singapore: The Epicenter Of Data Center Boom in APAC |

Devroop Dhar, Managing Director at Primus Partners, shares his view that several countries have already outlined national roadmaps and regulatory...

GST Cuts and Festive Demand Boosts Two-wheeler Sales

Anurag Singh, Advisor at Primus Partners, shares his view that Q2 has been exceptionally strong for both Bajaj and TVS, with robust growth across all...

Financial-Services

Lenskart shares jump 16 percent intraday after weak market debut: Should you buy, sell or hold?

Shravan Shetty, Managing Director at Primus Partners, shares his view that Lenskart has listed at a discount and is likely to remain range-bound with...

Financial-Services

Stock Market closing on November 10: Sensex up 319 points, Nifty closes above 25550 - What’s behind the surge?

Shravan Shetty, Managing Director at Primus Partners, shares her view that the market closed marginally higher despite a late-hour dip, with 18 of the...

Whisper Leak uses a side channel attack to eavesdrop on encrypted AI conversations

Devroop Dhar, Co-founder & CEO, Primus Partners, shares his view on the Whisper Leak side-channel attack. He highlights that, unlike conventional...

EV showdown this festive season! The ₹16-lakh contender

Anurag Singh, Advisor at Primus Partners, shares his view that India is the world’s third-largest market with strong growth potential but also...

As Delhi Chokes After Diwali, Hazardous AQI 999 Triggers Air Purifier Buying Frenzy Across India

Pooja Lahri, Vice President, Primus Partners, shares her view on the long-term outlook for India’s air treatment products market.She highlighted...

Microsoft issues apology for misleading Microsoft 365 pricing plans

Devroop Dhar, Co-founder & CEO, Primus Partners, shares his view on Microsoft’s public apology over Copilot pricing. He highlights that...

SUVs, rural growth, premiumisation to keep PV sales in fast lane in 26

Anurag Singh, Advisor, Primus Partners, shares his view on emerging trends in India’s automobile market for 2026. He highlights that key themes...

Bumper Oct as 2W retail sales top 2.8 mn units

Anurag Singh, Advisor, Primus Partners, shares his view on the record two-wheeler sales during the festive season. He highlighted that October...

ICC World Cup: Where does women’s cricket stand after historic win?

Munish Vaid, Vice President, Primus Partners, shares his view on the commercial prospects following India’s ICC Women’s World Cup victory....

MSMEs should adopt structured hiring, institutionalise background checks to minimise legal risks: Credentia CEO | Report

Arun Moral, Managing Director, Primus Partners, shares his view on the evolving background verification landscape in India. He highlighted that as...

Primus-Partners

India–US Roundtable in New York charts next phase of strategic, technology-led collab

Primus Partners and Meridian International Center jointly hosted a high-level dialogue marking a decisive shift in the India–U.S....

India’s streaming boom stalls as television retains dominant grip on viewers| Report

Munish Vaid, Vice President, Primus Partners, shares his view on the evolving audience dynamics between TV and OTT platforms. He highlighted that the...

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