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Primus Partners is a leading global consulting firm with expertise in public policy, business strategy, technology and sustainability. With a presence across India, the U.S., KSA and the UAE, we bring together deep sectoral expertise and a robust on-ground network to deliver measurable impact through localized execution. We support corporations, government organizations and institutions with strategic guidance in navigating policy shifts and complex regulatory landscapes, structuring market entry strategies, and driving sustainable growth.

Primus Partners Inc. is a key pillar of our global vision, offering immense potential in market entry & expansion strategy, digital infrastructure, workforce transformation and innovation. We collaborate with governments, multinational companies, institutional investors, multilateral organizations, and innovation-focused enterprises to unlock new growth opportunities. Our proprietary tools and cross-border partnerships enable us to guide clients from blueprint to execution with agility, compliance, and precision.

Primus At A Glance

350+
Consultant
12
Managing Directors
with Global Experience
Serve 6 Of The Top
10 Best Brands Of The
World as Clients
240+
Projects
13+
Countries
50% YOY Growth
In The Last 3 Years
Top 3
Share Of Voice In Media
Cracking Global Markets Cracking Global Markets
services

Policy & Market Intelligence

Research -Led Insights

Data-driven analysis to guide strategic decisions, including business case development.

Policy- Driven Market Entry

Aligning entry strategies with evolving policy landscapes.

Regulatory intelligence & compliance

Navigating regulations to ensure smooth market operations.

Execution & Growth Enablement

On- Ground Implementation

Assistance in set up and regulatory clearance.

Cross-Border partnership

Enabling international collaboration and market expansion.

Scalable Growth Strategy

Structuring strategies that support long-term, sustainable growth.

World-Class GCCs, Built for Impact World-Class GCCs, Built for Impact
services

Policy & Market Intelligence

Strategy & Visioning

Business Case finalization and Custom GCC roadmaps aligned to business mandates.

Workforce Innovation

Hybrid models and org design for India’s dynamic talent landscape.

Regulatory Compliance

End-to-end risk coverage from setup to data and tax norms.

Execution & Growth Enablement

Tech Enablement

Secure, scalable digital infra—from cloud to cybersecurity.

Operational Scaling

Automate, optimize, and build centres of excellence.

Ecosystem Integration

Link GCCs with academia, startups, and government for sustained impact.

World-Class GCCs, Built for Impact Solutions for Tomorrow
services

Policy & Market Intelligence

PrimusOne

An open-source, microservices-based platform offering plug-and-play building blocks to build scalable, sector-agnostic tech solutions rapidly.

CHOICE

An AI-powered, citizen-centric delivery platform built on family-level targeting to maximize scheme saturation and social impact.

Execution & Growth Enablement

Impact Square

A digital platform connecting funders, NGOs, and CSR partners with social initiatives and government schemes aligned to the SDGs.

INVESTIQ

An AI-enabled one-stop investment promotion portal helping investors address the complete investor life-cycle from attracting investments to industry establishment.

World-Class GCCs, Built for Impact Engineering Innovation
services

Policy & Market Intelligence

Innovation Hub Creation

Design and operationalize custom innovation labs for R&D, rapid prototyping, and agile delivery.

Next-Gen Talent & Education Development

Future-proof teams through partnerships with universities and industry.

Execution & Growth Enablement

Start-up Ecosystem Access

Co-create with India’s 100K+ startup network through curated sourcing and IP collaboration.

IP & Compliance Advisory

Full-spectrum IP protection, data governance, and cross-border licensing.

World-Class GCCs, Built for Impact Deals That Close
services

Policy & Market Intelligence

Cross-Border Investment Structuring

Structuring compliant, efficient market entry and expansion models for international investors.

Regulatory & Incentives Advisory

Navigating policy frameworks and securing fiscal/state incentives.

Execution & Growth Enablement

Transaction & Bid Management

End-to-end deal support—from financial modelling to bid strategy and stakeholder engagement.

Partnerships, Market Access & Expansion

Identifying strategic partners and unlocking new markets through tailored go-to-market plans.

Meet the Experts

Nilaya Varma

Nilaya Varma

Group CEO & Co-founder

Email LinkedIn
Davinder Sandhu

Davinder Sandhu

Chairperson & Co-founder

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Vinay Vijay Singh

Vinay Vijay Singh

Managing Director

Email LinkedIn
Sameer Jain

Sameer Jain

Managing Director

Email LinkedIn