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Agriculture around the world is now at the crossroads of unprecedented challenges. And it can be termed as both victim and a culprit of climate change. Primus Partners brings solutions along the entire agricultural value chain: sustainable farming practices, capacity building for farmers and FPOs, arranging PPP and such investments, policy frameworks, etc. Our expertise in digital transformation encompasses IoT, drones, satellite data analyses, RFID devices, and smart marketplaces, to raise productivity. We work with governments, FPOs, and agri-businesses in the development of the most inclusive and future-forward models, actively engaging with key stakeholders and designing solutions, especially to promote climate resilience. Our eventual goal is to ensure food security for all.

Our Latest Strides in Agriculture

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How will farmers earn more in the face of climate change
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Budget 2023: Agriculture accelerator fund to increase productivity

Area in Focus

Our sustainable agriculture approach emphasizes regenerative practices, soil health improvement, and resource-efficient systems. We promote climate-resilient crops, residue-free farming, and renewable energy solutions, such as solar-powered irrigation. These methods ensure environmental conservation while enhancing agricultural productivity. By adopting sustainable techniques, farmers can maintain profitability and contribute to long-term ecological balance, ensuring the land’s vitality for future generations.

We focus on digital transformation in agri-marketing by providing solutions that will help empower farmers with direct access to online marketplaces and real-time market data. Our solutions streamline distribution, improve logistics, and offer transparency in transactions, enabling farmers and agribusinesses to expand their reach and increase profitability in a competitive market landscape

We guide agribusinesses in integrating smart technologies like automation, IoT, and AI-driven analytics into their processing operations. These innovations enhance post-harvest management, reduce waste, and improve product quality, ensuring compliance with global standards. By optimizing processing efficiency and incorporating smart systems, agribusinesses can increase output, reduce operational costs, and remain competitive in both domestic and international markets.

Our precision agriculture solutions help farmers optimize resource use and improve yields through advanced technologies like AI, drones, and GPS-based monitoring systems. These tools enable accurate pest control, water management, and nutrient distribution, reducing input costs and enhancing productivity. By adopting smart farming techniques, farmers can achieve higher efficiency while promoting sustainable, data-driven farming practices that adapt to environmental changes

With growing climate risks, we focus on climate-resilient farming practices. This includes the adoption of drought-resistant crop varieties, efficient water use technologies, and agroforestry. Our solutions help farmers adapt to changing weather patterns, safeguard yields, and reduce vulnerability to climate fluctuations. By promoting climate-smart agriculture, we ensure farmers can maintain stable production while contributing to environmental sustainability

Impact Stories

Strategy & Policy Advisory for Global A&D Firm
Case Study
Addressing Sectoral Challenges Through Digital Transformation: Leveraging AI and Data Analytics in Agriculture

The agriculture sector in India faces various inefficiencies, such as low productivity and data fragmentation, that hinder its growth

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Growth Strategy & Sector Diligence for Key Player
Case Study
Designing a digital transformation journey for a State Agricultural Marketing Board in India

The agriculture sector forms the cornerstone of the Indian economy, with more than 50% of the population being engaged in it, either directly or indirectly.

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Strategy & Policy Advisory for Global A&D Firm
Case Study
Overcoming Capacity and Compliance Challenges to Strengthen the State’s Agribusiness Network for Sustainable Farming

The project aims to strengthen agribusiness networks and improve the livelihood of farmers by enhancing the capacity of Farmer Producer Organizations (FPOs)

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Growth Strategy & Sector Diligence for Key Player
Case Study
Addressing Operational and Marketing Gaps: ERP Implementation and Strategic Marketing for a State Dairy Brand

A State Dairy Development Cooperative Federation faced significant challenges in managing its milk processing operations and marketing strategies..

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Featured Insights

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Primus Reports
Seaweed Farming can touch a million lives
India’s seaweed sector, estimated to be worth ₹200 crore in 2022, could surge to ₹3,277 crore within the next 10 years. Official reports state that India contributes less than 1% to global seaweed production. Some Industry experts go to the extent of saying it would be merely 0.1% of global output.
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Primus Reports
Unlocking ₹35,000 Crore for Farmers: The Untapped Potential of Grain Ethanol
India’s ethanol industry has emerged as a standout success story in the global clean energy landscape, having achieved near 20% ethanol blending in petrol ahead of the 2025 target.
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Primus Op-Eds
Agriculture 2025: Reimaging India’s Agri-Ecosystem For A Sustainable Future
Ramakrishnan M, Managing Director, Primus Partners, and Arindam Pal, AVP, Primus Partners, share their view on the significant transformation of India’s agricultural sector through technology and farmer-centric initiatives.

Meet the experts

M Ramakrishnan

M Ramakrishnan

Managing Director

Arindam Pal

Arindam Pal

Assistant Vice President

Empowering Farmers for Stable Income and Food Security

The large majority of the Indian population is involved in agriculture and allied activities, yet they are not able to get reliable, stable income. We need to move beyond MSP support and focus on how farmers can adopt climate-resilient means of farming, add value to their produce through processing, and earn a stable income.
— Ramakrishnan M, MD, Primus Partners
Connect with our
Agriculture Practice