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OTTs chase regional content with higher spends but viewership trails

Charu Malhotra, Co-founder and Managing Director, Primus Partner highlights that many regional viewers continue to access OTT content through shared...

18-11-2025

Primus in News

Financial-Services

PhysicsWallah Shares To List Today: GMP Signals 13% Listing Pop; What Should Investors Expect?

Shravan Shetty, Managing Director, Primus Partners highlights that PhysicsWallah has significant scaling potential but faces strong competition from...

Financial-Services

Capillary Technologies IPO subscribed 52% on Day 2, retail portion fully booked: Check latest GMP

Shravan Shetty, Managing Director, Primus Partners highlighted that Capillary Technologies’ IPO is priced much higher than comparable SaaS...

Financial-Services

PhysicsWallah share listing tomorrow: Analysts suggest long-term hold with partial profit booking; check GMP

Shravan Shetty, Managing Director, Primus Partners highlights that although the company has significant scale potential, it faces tough competition...

Primus Partners and Data Safeguard to help enterprises boost data privacy, AI compliance

Nilaya Varma, Group CEO and Co-Founder,Primus Partners, emphasizes that as digital ecosystems grow, trust and accountability are essential. He...

Primus Partners, Data Safeguard Form Global Privacy & AI Alliance

Nilaya Varma, Group CEO and Co-Founder,Primus Partners, highlights that as digital ecosystems grow, trust and accountability are essential. The...

Beyond The Ban: Why Gaming Remains India’s Hottest Marketing Playground

Sameer Jain, Managing Director at Primus Partners, shares his view that the industry is evolving beyond RMG toward more experience- and...

Primus-Partners

Why the I&B Ministry’s landing-page clampdown has divided India’s TV ecosystem

Charu Malhotra, Co-Founder & Managing Director at Primus Partners, shares her view that while the move may be disruptive in the short term, it...

Financial-Services

Thailand & Singapore: The Epicenter Of Data Center Boom in APAC |

Devroop Dhar, Managing Director at Primus Partners, shares his view that several countries have already outlined national roadmaps and regulatory...

GST Cuts and Festive Demand Boosts Two-wheeler Sales

Anurag Singh, Advisor at Primus Partners, shares his view that Q2 has been exceptionally strong for both Bajaj and TVS, with robust growth across all...

Financial-Services

Lenskart shares jump 16 percent intraday after weak market debut: Should you buy, sell or hold?

Shravan Shetty, Managing Director at Primus Partners, shares his view that Lenskart has listed at a discount and is likely to remain range-bound with...

Financial-Services

Stock Market closing on November 10: Sensex up 319 points, Nifty closes above 25550 - What’s behind the surge?

Shravan Shetty, Managing Director at Primus Partners, shares her view that the market closed marginally higher despite a late-hour dip, with 18 of the...

Whisper Leak uses a side channel attack to eavesdrop on encrypted AI conversations

Devroop Dhar, Co-founder & CEO, Primus Partners, shares his view on the Whisper Leak side-channel attack. He highlights that, unlike conventional...

EV showdown this festive season! The ₹16-lakh contender

Anurag Singh, Advisor at Primus Partners, shares his view that India is the world’s third-largest market with strong growth potential but also...

As Delhi Chokes After Diwali, Hazardous AQI 999 Triggers Air Purifier Buying Frenzy Across India

Pooja Lahri, Vice President, Primus Partners, shares her view on the long-term outlook for India’s air treatment products market.She highlighted...

Microsoft issues apology for misleading Microsoft 365 pricing plans

Devroop Dhar, Co-founder & CEO, Primus Partners, shares his view on Microsoft’s public apology over Copilot pricing. He highlights that...

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