Primus Partners recently released a Thought Leadership report titled Primus Regional Investment Suitability Matrix (PRISM)-From Rankings to Reality: Identifying the True Drivers of Attracting Investments. This report presents a holistic and comprehensive framework for evaluating the investment attractiveness and competitiveness of a location.
PRISM has been meticulously crafted through extensive personal interviews and surveys with over 100 CXOs across sectors, sizes (Mega, Large, MSMEs) and geographies. PRISM incorporates 9 key factors and 64 sub-factors under 4 broad categories – Cost of Doing Business, Speed of Doing Business, Ease of Doing Business and Ease of Living to comprehensively assess the investment readiness and attractiveness of specific locations.
PRISM has been crafted to ensure that both investor priorities and governance realities are integrated into a cohesive strategy. By adopting PRISM, policymakers can unlock a new paradigm of investment facilitation—one that is data-driven, proactive, and results-oriented. PRISM can also be used by Governments to benchmark their regions, identify critical gaps, and implement targeted interventions—enhancing their ability to attract, retain, and expand investments.
