Investment Realization


In recent times, India has undergone quick transformation in the investment climate, steadily emerging as a popular investment destination due to its rapid-paced economic growth. The Central and State Governments of India have been offering incentives and taking significant initiatives such as AatmaNirbhar Bharat, PLI Schemes, and Make in India, for grounding investments and strengthening the economic credentials of the country. States have been out-performing one another to attract business by providing stimulus to investment opportunities at multiple stages. With an aim to foster an investor-friendly ecosystem, states are focusing on bringing reforms, identifying policy-level bottlenecks, ensuring land accessibility, and leveraging advantages that are unique to each state.

Primus is working extensively with the private sector in promoting investments, identification of relevant investment destinations, tapping the potential of emerging sectors, and converging the outlooks of investors and governments with a robust policy advocacy approach. We have a deep- rooted understanding of the investor requirements relating to making an investment decision.

At Primus, we assist our clients in identifying, pursuing, and closing investment opportunities end to end. We have a robust public sector network and has facilitated various policy reforms to ease the doing business at state and country level.

Offerings and Services

With our strong experience of working with the Central and State Governments, we provide support across key stages in an investment lifecycle:

  • img Location Assessment and Site identification Our tools and frameworks strategically developed to assist investors to identify most suited sites.
  • img Incentive Structuring Our proven “Cost- Benefit Analysis” approach, assisting companies to avail best in class fiscal incentives.
  • img Regulatory Compliances Our 4 Pillar approach to evaluate regulatory environment – Ease of Doing Business Regime, Investor Perception, Quality of Service Delivery and Cost of Compliances.
  • img Continuous handholding support for an effective investor aftercare MeaningfulOur key offering to ensure continued support to investors post investment grounding.
  • img Policy Advocacy Advising private sector on various regulatory, policy matters related to taxation, trade and compliance.

Team Profile

Kanishk Maheshwari
Co-Founder & Managing Director

Kanishk has about 14 years of professional experience working with leading clients both in the public and private sector in areas like Investment Promotion, Regulatory Simplification, Industrial Infrastructure and Promotion, Public Policy, and Governance. He has been involved in several projects involving policy and capacity building of the public sector to make it more effective and efficient. He has worked with DPIIT under the Central Government; State Governments of Madhya Pradesh, Haryana, Punjab; also donor agencies such as UNDP, DFID, BMGF, as well as prominent industry players in sectors including automobile, defence, secondary steel and food processing to name a few.

Adarsh Sharma
Managing Director

Adarsh is a project management, market research, and marketing communication professional with 14 years of experience. He holds credible international experience of handling assignments related to donor development programs, policy advisory, and trade promotion with extensive experience in stakeholder management and well works networked with the industry executive landscape. He is a trusted advisor to senior bureaucrats in various state governments and central ministries on policy formation and regulatory reforms and he has led multiple projects with international government agencies. Adarsh has recently served as a member of the advisory panel to the office of the Chief Minister, Government of Maharashtra to revive industries affected by COVID 19 pandemic and is also a member of the State flagship Industrial Investment Initiative (Industry Sherpa).

Nikhil Dhaka
Vice President

Nikhil has over 12 years of experience. He has worked with central and state governments on various components of investment climate, ease of doing business, business reforms and sectoral studies etc. Nikhil has worked with Government of Oman, Rwanda, Kenya and Uganda in his international assignments and with the Government of India in the states of Gujarat (Vibrant Gujarat Investment Summit), West Bengal, Maharashtra, Jharkhand & Uttar Pradesh.

Case Studies

Case Study 1 : Location Assessment and Site Identification

Primus Partners assisted a NSE listed, leading home-grown polyester film manufacturing company in relocating its existing manufacturing facility to another competitive state in India to achieve import substitution. Leveraging our strategic tools and frameworks, coupled with Primus’ extensive networking, 6 sites across 4 states in India were assessed within 15 days. The Ground-breaking Ceremony was held within 6 months, thus testifying the impact of our endeavours.

Case Study 2 : Incentive Structuring and Financial Modelling

Primus Partners assisted a leading packaging company in approval of a customized package of incentives, by negotiating best in class fiscal benefits from State Government through our proven “Cost- Benefit Analysis” approach. We assisted the company in the following activities:

  • Preparing financial model for the project including Cost Benefit analysis
  • Designing special package of incentive for investment
  • Assessment of GST implication of respective project
  • Undertaking comparative assessment of policies of leading Industrial States in India