Impact Realization


India’s development is at the core of Primus Partners. With the Sustainable Development Goal targets for 2030 less than a decade away, it is imperative that we accelerate change today. Given this need for rapid transformation, we enable policy makers, investors, corporates, non-profits and foundations to create and maximise their impacts on social, economic and environmental development. Through our offerings and solutions, our clients simultaneously achieve their own goals while driving the development goals of India, a country that is complex, diverse, and characterised by immense opportunity and growth potential.

Offerings and Services

We walk the entire journey of the policy and project lifecycle with our clients:

  • img Policy DesignDesigning technically sound government policies grounded in research and aligned with local contexts and needs
  • img Policy Implementation StrategiesDeveloping institutional structures and mechanisms to implement government policies
  • img Corporate Social Responsibility Designing impactful CSR strategies, policies, programmes and scalable projects. Developing implementation strategies and partnerships with civil society and government for quality implementation and impact at scale
  • img Impact Investment Identifying and evaluating investment opportunities that provide required social and financial returns to investors
  • img Detailed Project Reports Market and financial modelling of investment and project opportunities
  • img Market Entry Supporting investors and development sector organisations enter the Indian market
  • img Need Assessment Baseline studies for project design and planning
  • img Monitoring and EvaluationConducting primary research for M&E of policies, schemes and projects to make recommendations for improvements in design and implementation
  • img Impact Assessment Applying quantitative and qualitative methods for robust assessment of impact and social return on investment
  • img Partnerships Identifying and managing technical, implementation and strategic partnerships
  • img Communication Supporting clients in communicating impact through social media, print media and television

Team Profile

Charu Malhotra
Co-Founder & Managing Director

Charu is an educationist and development professional with 20+ years of experience in improving learning outcomes, digital transformation, education policy, child development, gender, skill development, and entrepreneurship. She has worked with over 15 state governments and the Government of India on projects in education, technology, women and child, and CSR programs. Before Primus, Charu worked in senior roles at KPMG and IL&FS Education & Technology Services. 

Sameer Jain
Managing Director

With a career spanning over 20 years, Sameer has acquired international experience in large program delivery for global clients in Government, Technology & Telecom and Urban sectors. At Primus, he is strengthening firm’s IT Solutions portfolio and driving Climate & WASH. Prior to Primus, Sameer was a Partner at KPMG and led the Urban Transformation practice and has been involved with key national priorities such as Smart Cities, Swachh Bharat, Jal Jeevan Mission, since their inception. Previously, he has performed leadership roles in Ericsson and TCS and has spent over 8 years in US, China in various roles in project management, sales and IT delivery.

Amitoj Gill
Vice President

Amitoj has 14 years of experience in the development sector and consultancy. Her development sector experience covers a broad spectrum of thematic areas across the entire project life cycle ranging from programme design to product development to monitoring and evaluation. She has managed CSR and other grants to over 150 NGOs across India to create impact in a wide range of thematic areas including education, livelihoods, health, nutrition, sanitation, agriculture, environment and humanitarian disasters. She led the monitoring and evaluation initiatives of a private sector company working on improving education quality in over 25,000 schools across India, ranging from early childhood care and education centres (Anganwadis) to senior secondary schools. She is currently working closely with the Ministry of Women and Child Development on policy reforms, and has applied her extensive social sector experience to develop the SDG Marketplace, our technology platform for enabling SDG achievement in India.

Pooja Lahri
Vice President

Pooja brings in 7 years of professional experience in working with private and public sector clients around critical themes such as sustainability and climate. She has worked extensively on national level Sustainable Development missions, such as Swachh Bharat Mission (Urban), Smart City Proposals and UN’s 2030 Sustainable Development agenda. At Primus, she leads the Climate practice and helps clients on sustainability, climate resilient practices and ESG. Prior to joining Primus Partners, she worked with organizations such as KPMG in the past.

Case Studies

Implementation of sexual and reproductive health programme for adolescents

Reckitt has developed ‘The Birds and Bees Talk’, its flagship life skills programme for school children aged 10 to 19 years. Primus Partners has supported Reckitt in launching the programme and entering into a partnership with the Arunachal Pradesh Government for implementing this programme in all government schools in the state. We have designed the programme implementation strategy including school and community-based activities, as well as interactive training modules for teachers to implement this programme in their schools. We are supporting Reckitt in achieving its objective of maximising the number of children and parents impacted through this unique programme by developing a child-friendly website with attractive and engaging design, content and activities.

Evaluation of government’s skilling schemes

The Telecom Sector Skill Council supports skill training institutes around India in training youth for jobs through leading government schemes such as the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) and the scheme for Electronics System Design & Manufacturing (ESDM). Primus Partners evaluated the success of these schemes in enabling long-term job placements for youth, identifying challenges in the placement process and made recommendations for improvements. The study was based on primary research and a survey of a geographically representative sample of youth across India, skill training institutes, employers and government agencies.

Enabling achievement of government policy targets under Jal Jeevan Mission to provide water across rural areas in Haryana

Jal Jeevan Mission is a flagship initiative launched by the Government of India to provide access to sustainable drinking water through piped water connections to every rural household by 2024. Primus Partners is supporting the Government of Haryana in meeting its goal of providing Functional Household Tap Connections to every rural household in the state by November 2022, well ahead of the national deadline. We are assisting with assessing the progress and quality of implementation of the scheme, focusing on the mission’s quality parameters such as conversion to regularized water connection, Information Education Communication (IEC) activities, and availability of water for sustainability. Based on this assessment, we develop strategies to enhance scheme implementation.

Partnerships to scale up the impact of a civil society organisation in the water sector

Safe Water Network provides solutions to improve access to safe drinking water. Primus Partners is helping it expand its activities from rural to urban areas. We are working with state and municipal governments to align Safe Water Network’s efforts with broader national level policies. We are building national and city wide water alliances to ensure cohesive and efficient action in providing safe drinking water access to all.