At WAVES Summit 2025, the Primus Partners report “Press Play: India’s OTT Story Goes Global” , was launched by Shri Ashish Shelar, Hon’ble Minister of IT & Culture, Government of Maharashtra. The report captures deep insights from across the OTT ecosystem—platforms, content creators, and viewers—and serves as a go-to reference for anyone seeking an authentic understanding of the sector.

India’s OTT journey is no longer just about watching content; it’s about shaping culture, telling our stories, and creating real opportunities. With over 500 million users and regional content accounting for nearly 60% of viewership, OTT platforms are becoming a powerful reflection of India’s diversity. The emergence of interactive formats and gamified experiences is transforming engagement. Beyond entertainment, OTT is creating jobs and enabling even the remotest creators to turn passion into sustainable careers. The report highlights how OTT in India is not just growing—it is empowering the next phase of digital connectivity.