Primus Partners is proud to present its latest report ‘Unpacking the Impact of Online Ads on MSMEs and Startups: A Multistakeholder Perspective’. The study involved a quantitative survey of over 850 MSMEs & startups in India as well as comprehensive interviews with a diverse range of stakeholders, including industry players, MSME and startup founders, policy experts, and legal experts. Our goal was to gather a multistakeholder perspective, ensuring a well-rounded and in-depth understanding.

As the digital revolution has progressed, it has brought about a new era for MSMEs and startups, equipping them with the necessary tools to compete effectively in an increasingly digitized marketplace. Online advertising offers them a cost-effective and measurable way to reach the right audience, enhance their brand visibility, and stay competitive in a rapidly evolving business landscape.
 
Last year, our report ‘Online Advertising by Indian MSMEs: Insights, Impact & Way Forward’ was officially unveiled in September 2023, serving as the precursor to this year’s report. The objective of the report was to explore and assess the role of online advertising in enabling Indian MSMEs to expand their growth and market competitiveness.