Primus In News
Reality shows: OTT platforms' next big content battel with TV
16-10-2025
Charu Malhotra, Co-Founder & Managing Director of Primus Partners, shares her view that non-fiction content has become a critical focus area for OTT platforms as younger, urban audiences seek sharper, experimental formats. She highlights that OTT-driven reality shows can adapt faster to trends, create daily cultural conversations, and engage viewers more interactively than traditional TV formats.
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