Primus In News
OTTs chase regional content with higher spends but viewership trails
18-11-2025
Charu Malhotra, Co-founder and Managing Director, Primus Partner highlights that many regional viewers continue to access OTT content through shared family accounts or bundled telecom offers.
Explore Related Insights
- Retrofitting of inter-city diesel buses can generate over 50,000 jobs
- Two-wheeler EV sales skid for first time in FY26 in July, legacy cos retain lead
- Primus Partners’ Growth Signals Shift Toward Homegrown Consulting in Public Policy and Governance
- Indian Semiconductor Space: Most Significant Than Ever Before!
