Primus In News
Next TCS grapples with trust deficit as controversies test Tata brand halo
15-04-2026
Devroop Dhar, Co-Founder and India CEO, Primus Partners, emphasise that an organisation’s response to crises determines its ability to restore trust, as TCS faces rare dual internal and external trust challenges that could impact the Tata brand’s credibility.
Explore Related Insights
- Fintech revolution 2.0 is expected to unfold in India in the next 10 years: MobiKwik’s Upasana Taku
- The 2007 rate cutting cycle too began on Sep 18, three months before the Great Recession
- Amazon India introduces ₹5 marketplace fee, aligns with peers in e-commerce landscape
- Primus Partners as Knowledge Partner at ET-Edge Global Sustainability Alliance (GSA) 2025
