Nikhil Dhaka, Vice President, Primus Partners, highlighted how Indian automakers Tata and Mahindra have outperformed by aligning closely with local consumer preferences, supported by agile operations and strong supply chains. In contrast, he stated Hyundai’s over-reliance on the Creta and Kia’s limited market expansion, stressing the need for both to ramp up EV and SUV launches to stay competitive. He emphasized a broader shift in the market, with hatchbacks declining and consumers gravitating toward higher-value vehicles—an area where Indian brands currently hold the advantage.