Primus In News
Luxe automakers on top gear to woo buyers in upscale lounge ambience
20-10-2024
Anurag Singh, Managing Director, Primus Partners, highlights that innovations are transforming the auto industry’s sales strategies and dealership experiences. He notes key trends, including consumers' increasing reliance on digital tools, the incorporation of digital displays and augmented/virtual reality in dealerships, and a rising demand for vehicle customization in areas such as color, trim, engines, and seating. Read Now!
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