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We help firms seize investment opportunities in an rapidly changing world, leading the change to
make a positive difference in the word and generate unprecedenced value

Primus Capital facilitates investment and fundraising opportunities for potential projects involving private and government sector clients. We can play a crucial role in matching investors capital with projects seeking financial support. We provide comprehensive services to clients in the areas of fund raising, buy-side advisory, sell-side advisory, and due diligence. With a team of seasoned professionals and extensive industry expertise, Primus Capital is committed to delivering tailored solutions that meet the unique needs of their clients.

We also provide buy-side advisory services, helping clients identify and evaluate potential acquisition targets. We advise clients on negotiation strategies and support them throughout the acquisition process. On the sell-side, we assist clients in selling their businesses or divesting specific assets. We leverage our extensive network, and transaction experience to identify potential buyers, conduct valuations, prepare confidential information memorandums, and negotiate favorable terms on behalf of their clients.

Value Proportion

Growth

Our growth solutions propel your business by leveraging industry and government networks. We co-develop tailored strategies, ensuring sustainable success and future opportunities.

Strategy & Monitoring

We provide strategic guidance and personalized 1-on-1 mentorship with industry leaders, offering insights and support to refine your strategy and achieve your business goals.

Sourcing Clients

We help source clients by creating investor outreach and offering financial modeling and growth projections. We also analyze co-investment opportunities to attract the right partners for growth.

Combined Capabilities

We help clients end-to-end in the fundraising process, from preparation of financial models, investor outreach material, negotiations, transaction structuring, and support till the transaction is closed

We will solicit interest from potential sellers, undertake a detailed valuation of the business, arrive at an indicative purchase price, conduct deal negotiations and provide post deal support

We help the clients arrive at a detailed valuation of and expected price range of the business, create investor outreach materials, manage potential opportunities, help with deal negotiations and advisory along with post deal support

Our due diligence services cover all critical aspects of a transaction, including commercial, financial, transaction-specific, legal, and tax considerations. We leverage sector experts to provide a thorough commercial assessment, ensuring that every detail is examined. Our financial and legal teams conduct rigorous reviews to mitigate risks, while our tax experts ensure compliance and optimize the transaction structure for your benefit, and due diligence agencies

Our comprehensive offerings feature end-to-end bid management, financial, legal, and operational due diligence, transaction structuring, negotiations, and post-transaction support. We excel in M&A support and business restructuring, hand-holding clients through all critical stages of a transaction.

Featured Insights

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Primus Op-Eds | 11-May-2023
The Outlook Is Positive For The Infrastructure Development Of The Country
Davinder Sandhu, Co-Founder & Chairman, Primus Partners shares his views on India's infrastructure and logistics sector their expected impact on economic development.
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Primus Reports | 29-Feb-2024
Navigating Balanced Market Dynamics: Recommendations for CCI's Settlement and Commitment Rules
Primus Partners presents a comprehensive whitepaper that delves into the transformative potential of the Competition Commission of India's (CCI) regulations on Settlement and Commitment mechanisms introduced following the Competition (Amendment) Act 2023.
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Primus Op-Eds | 19-July-2024
How Union Budget 2024 Can Boost India's Growth Story
Nilaya Varma, Co-Founder and CEO, Primus Partners, shares his view on the highly anticipated Annual Budget for FY 2024-25, the first under NDA 3.0. With expectations running high, fueled by significant increases in indirect tax revenue and RBI transfers, this budget holds immense potential.

Leadership Team

Shravan Shetty

Shravan Shetty

Managing Director

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