Dr. Neerja Aggarwal, Co-Founder & CEO, Emoneeds & Nilaya Varma, Group CEO & Co-Founder, Primus Partners, highlight how corporate-led mental health initiatives like Project Manas are transforming rural India. In underserved regions, CSR-funded digital platforms are bridging vast treatment gaps, empowering individuals like Dolma to recover and become peer counsellors. Despite mental health disorders contributing to 20% of India’s disease burden, less than 2% of CSR funds are allocated to this sector.