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Why OTT and TV are teaming up to share shows
Primus In News
Why OTT and TV are teaming up to share shows
29-09-2025

Charu Malhotra, Co-founder & Managing Director, Primus Partners, highlights that once the exclusivity window ends, wider syndication doesn't harm the original platform. Early viewers have already engaged, and broader distribution can actually enhance the show's brand.

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