Primus In News
Where the heart is: India's dating app startups find love outside metros
07-08-2025
Munish Vaid, Vice President, Primus Partners, highlights that India’s dating app landscape is set to follow the growth trajectory of fintech and e-commerce: emerging first in metro cities, then expanding into smaller towns. He emphasizes that companies removing language barriers are helping users feel more confident and comfortable using these platforms. However, monetisation remains a major challenge. He advises that companies must adopt a gradual approach to subscriptions in order to sustain infrastructure-heavy operations without alienating users.
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