Background: -
The Manipur Mega Eco-Tourism Project seeks to provide a unique and memorable experience for tourists coming to the state. To achieve so, Loktak Lake is proposed to be transformed into Sustainable Tourist Destination. Loktak lake has immense cultural and traditional significance in the history of the Manipuri civilization.
The Loktak Lake is the largest natural lake in the Northeast. which is about 500 sq. kms during rainy season and proud to be the largest freshwater lake in the north-eastern region of India. The lake is a wetland and is a protected site listed in Ramsar Convention & the southern zone of the lake encompasses the Keibul Lamjao National Park.
The project aims to sustainably develop the Loktak region's tourism, focusing on land resource utilization, preservation of natural and cultural heritage, and fostering equitable communities with vibrant economies and quality of life.
Our Approach: -
Primus Partners focused upon making Loktak “A sustainable lake front development; A unique and beautiful place with opportunities for all”. The approaches to achieve so are:
o Community engagement and stakeholder discussion to ensure that everyone is onboard with proposed agenda
o Prepared Tourism strategy for Loktak Lake to transform it into the most favored tourist destination by enhancing tourists’ experience as well as ensuring environmental sustainability and ecological balance while developing the portfolio of the project
o Marketing &Branding strategy for promoting tourism in Loktak Lake
o Preparation of financial and business models for techno-economic and commercial viability of projects
o Investment promotion strategies and action plans for implementation the same.
Benefits:-
A comprehensive strategy to make Loktak as eco-tourism destination
Improve capacity of govt stakeholders to monitor eco-tourism projects
Marketing &Branding for ecotourism destinations
Accessibility to potential investors in the space.
