The Sector in Focus Newsletter on Automobile by Primus Partners provides insights into the latest updates, policies, and reports on the automobile industry. This edition focuses on the global automobile industry, which experienced robust growth in 2023-24 due to pent-up demand from COVID-19, with India emerging as the third-largest market. It highlights shifts in volume, pricing, and value across different vehicle categories. This edition delves into the reasons behind the preference for SUVs/UVs among Indians, emphasizing factors such as spaciousness, ground clearance, and perceived prestige. Additionally, it outlines the reasons behind the significant increase in the average price of UVs, including general price rises, shifts to higher segments, hybrids, automatics, sunroofs, higher variants, and electric vehicles. Furthermore, it discusses the breakdown of the UV segment and provides insights into the Bharat Stage 7 emission standards