Primus Partners has released its Annual Report 2024, titled CHETNA, reflecting its guiding philosophy of fostering consciousness in business practices. The report provides insights into the firm’s culture, ethos, and strategic vision, highlighting its commitment to purposeful change. With CHETNA—meaning ‘consciousness’—at its core, Primus differentiates itself by integrating values-driven consulting with impactful business solutions.
Nilaya Varma, Co-Founder and CEO, Primus Partners, shares his view on the firm’s evolution. He emphasizes that the past five years have propelled Primus to become one of India’s largest consulting firms. Looking ahead, 2025 marks the beginning of the next phase, with plans to launch significant new businesses.
Davinder Sandhu, Chairman and Co-Founder, Primus Partners, shares his view on the firm’s strategic vision. He highlights that Primus remains committed to excellence, innovation, and impact, continuously creating lasting value for clients, communities, and the nation.
Umesh Kumar, Independent Director of the Board, shares his view on Primus’ organizational ethos. He underscores the firm’s focus on transparency, openness, and adaptability, reinforcing a culture of integrity and pioneering initiatives.
The report outlines key milestones, including a 44.8% revenue growth, a 28.3% workforce expansion, and the establishment of new offices in Chennai, Dubai, Dammam, and Washington DC. With over 240 ongoing projects across 13 countries, Primus continues to drive meaningful change across sectors such as healthcare, education, technology, and sustainable development.
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