Sameer Jain, Managing Director, Primus Partners, shares his view the challenges smaller and regional platforms face as major players expand into the AVoD (advertising video-on-demand) market. He emphasizes that these platforms, limited by resources and reach, may struggle to secure national advertising budgets, as advertisers increasingly favor larger platforms with broader audiences and stronger brand visibility. This shift poses significant challenges for the sustainability of smaller players in the competitive AVoD space.

Alternate Publications 

Mint