Primus In News
OpenAI’s Sora exit signals enterprise-first AI shift
25-03-2026
Devroop Dhar, Co-Founder & Indian CEO, Primus Partners, shared his view that tools like Sora are highly resource-intensive due to their design and associated costs, making it challenging to sustain them without a clear monetization pathway. He noted that such decisions reflect economic realities, where companies must balance multiple bets, and added that this is more a case of reprioritization rather than failure.
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