In a unique initiative highlighting the role of online advertisements in empowering Micro, Small and Medium-sized Enterprises (MSMEs) in India, a report titled 'Online Advertisements by MSMEs: Insights, Impacts and Way Forward' was unveiled by Primus Partners.

The report launch saw participation from key government officials, Indian business owners, digital advertising platforms, think tanks and media. The report was released by Primus Partners in collaboration with EGROW Foundation, India SME Forum supported by Institute for Competitiveness (IFC) and Business World.