Dear Reader,

Welcome to the July 2025 edition of Moving the Needle, brought to you by Primus Partners.
At Primus, every day is focused on a collaborative effort to discover Solutions for Tomorrow, aligning with India’s ambitious vision for Viksit Bharat 2047. This edition of Moving the Needle exemplifies that synchronisation perfectly. 

This month, our focus is on:
    Urgent Actions required to scale up India’s rare-earth magnet production in our quest to be a Global Electric Vehicle (EV) Hub 
    Unleashing the potential of the Creator Economy at a time when India’s AVGC-XR sector (Animation, Visual Effects, Gaming, Comics, and Extended Reality) is growing at 17% annually, with revenues projected to reach ₹42,000 crore (around $5 billion) by 2025
    Reviving Vedic Mathematics in Indian Schools at a time when its gaining international recognition and acceptance due to its ability to improve the speed, logic, and mental flexibility of students 
    Closing gaps in the Ayushman Bharat Digital Mission to ensure that citizens have a smooth experience while accessing healthcare services, particularly now that 80 crore Indians have registered.
    The Strategic Planning required by India in reaching the $100 billion textile export milestone in 5 years

The Moving the Needle Team hopes you enjoy a wonderful reading experience!