Primus Reports
Lack of knowledge, budget constraints, regulations key challenges for SMBs in adoption of online ads: Survey
13-Dec-2024
A report by Primus Partners identifies key challenges for small and medium businesses (SMBs) in adopting online advertising, including lack of knowledge, budget constraints, and regulatory compliance. Despite these issues, 80% of SMBs use online ads, with many allocating over 40% of their marketing budget to digital platforms. The report highlights the effectiveness of online ads in boosting brand visibility and driving growth, with 80% of businesses reporting increased revenues since using online ads. Read Now!