Primus In News
Kyunkis return: Can reboots breathe new life into TVs prime time?
10-09-2025
Charu Malhotra, Co-founder and Managing Director, Primus Partners, describes reboots as a smart programming strategy. With built-in recall and reduced marketing costs, they offer efficiency and familiarity. She highlighted that while reboots may not reinvent TV, they effectively tap into audience nostalgia, proving that familiar family dramas still work, especially when refreshed with modern storytelling.
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