x
  • Advisory
    • Economic Potential Realization
    • Climate Goal Realization
    • Data and Digital Strategy Realization
    • Public Policy Realization
    • Transaction Realization
  • Solutions
    • CHOICE
    • PMIS
    • Panchlekha
    • Vidyanjali
  • Industries
    • Aerospace & Defence
    • Agriculture
    • Automotives
    • Healthcare
    • Maritime and Aviation
    • Education, Entrepreneurship, Employment
    • Tourism
    • Urban & Housing
    • Road and Railways
    • Media and Entertainment
    • Capital Market
  • Insights
    • Reports
    • Newsletters & Policy Updates
    • Op-Eds
    • Policy Square
    • Case Studies
  • Locations
    • Locations
    • India
    • UAE
    • USA
  • Careers
    • Join Us
    • Jobs
  • About
    • About us
    • Leadership
    • Diversity
    • Life At Primus
  • Media
    • Events
    • In the News
primus partners
  • Advisory
    • Economic Potential Realization
    • Climate Goal Realization
    • Data and Digital Strategy Realization
    • Public Policy Realization
    • Transaction Realization
  • Solutions
    • CHOICE
    • PMIS
    • Panchlekha
    • Vidyanjali
  • Industries
    • Aerospace & Defence
    • Agriculture
    • Automotives
    • Healthcare
    • Maritime and Aviation
    • Education, Entrepreneurship, Employment
    • Tourism
    • Urban & Housing
    • Road and Railways
    • Media and Entertainment
    • Capital Market
  • Insights
    • Reports
    • Newsletters & Policy Updates
    • Op-Eds
    • Policy Square
    • Case Studies
  • Locations
    • Locations
    • India
    • UAE
    • USA
  • Careers
    • Join Us
    • Jobs
  • About
    • About us
    • Leadership
    • Diversity
    • Life At Primus
  • Media
    • Events
    • In the News
X
  • Advisory
    Advisory
    • Economic Potential Realization
    • ESG Goal Realization
    • Data and Digital Strategy Realization
    • Public Policy Realization
    • Transaction Realization
  • Solutions
    Solutions
    • CHOICE
    • PMIS
    • Panchlekha
    • Vidyanjali
  • Industries
    Industries
    • Aerospace & Defence
    • Agriculture
    • Automotives
    • Healthcare
    • Ports & Shipping
    • Education, Entrepreneurship, Employment
    • Tourism
    • Urban & Housing
    • Road and Railways
    • Media and Entertainment
    • Capital Market
  • Insights
    Insights
    • Reports
    • Newsletters & Policy Updates
    • Op-Eds
    • Policy Square
    • Case Studies
  • Locations
    Locations
    • Locations
    • India
  • Careers
    Careers
    • Join Us
    • Jobs
  • About
    About
    • About us
    • Leadership
    • Diversity
    • Life At Primus
  • Media
    Media
    • Events
    • In the News
Kyunkis return: Can reboots breathe new life into TVs prime time?
Primus In News
Kyunkis return: Can reboots breathe new life into TVs prime time?
10-09-2025

Charu Malhotra, Co-founder and Managing Director, Primus Partners, describes reboots as a smart programming strategy. With built-in recall and reduced marketing costs, they offer efficiency and familiarity. She highlighted that while reboots may not reinvent TV, they effectively tap into audience nostalgia, proving that familiar family dramas still work, especially when refreshed with modern storytelling.
 

Explore Related Insights
  • Retrofitted 9-meter buses are 32.1% more cost-effective than a new EV bus: EGROW and Primus Partners report
  • Make disclaimers a must for using government logos: Experts
  • Budget 2024 Expectations: Banking sector hopes for policy continuity; announcements on FDI, divestment, cyber security measures and more
  • Women empowerment is required for success of Aatmanirbhar Bharat.

Subscribe to Primus Insights and stay updated on the latest developments

  • Home
  • Careers
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
Primus Partners
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
© 2025 Primus Partners Private Limited. All Rights Reserved.