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JOJO, Chull among new OTT platforms serving culturally rooted content to niche, regional audiences
Primus In News
JOJO, Chull among new OTT platforms serving culturally rooted content to niche, regional audiences
27-05-2025

Munish Vaid , Vice-president, Primus Partners,  highlights the early challenges faced by new digital platforms. He explains that monetization is difficult initially, as subscription revenue grows slowly and advertisers seek scale and data. Additionally, content discovery poses a major hurdle, with new platforms struggling to gain visibility amid abundant content online.

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