Primus In News
JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India’s young consumers
21-07-2025
Charu Malhotra, Co-founder and Managing Director, Primus Partners, highlights that partnering with popular creators made the wimbledon more engaging for younger audiences, suggesting such campaigns can help boost interest in other sports as well.
Explore Related Insights
- Will RBI cut repo rate or stay put tomorrow? Here's how stock markets could react in either of the scenarios
- Can IT sector see market re-rating amid positive AI commentary by Infosys after TCS? Analysts say 'evidence of monetisation' needed
- From rocket engines to toys: How 3D printing is powering India’s next industrial leap
- Tax incentives, Customs rationalisation to help capture supply chain shift from China to India
