Primus Partners is among the new wave of Indian consultancies that exemplify the energy and ambition behind this shift. Founded in 2019, it has swiftly become the country’s largest homegrown management consulting firm, with 400 professionals, 12 managing directors, and projects spanning 18 Indian states and 13 nations. Built on its pioneering CHETNA framework—Consciousness, Holistic Development, Ethics, Transparency, Nurturing, and Agility—Primus embeds purpose in policy and business advisory.