The Indian Exhibition Industry has witnessed a tremendous growth post pandemic which makes it a critical driver for economic activity in India. With a market value estimated at approximately INR 55,000 crore and projected Compounded Annual Growth Rate (CAGR) of 8%, the industry will play an important role in India’s economic and international trade landscape.
India’s exhibition infrastructure has over 70 world-class convention centres out of which 7 venues exceed an area of over 1,00,000 sqm. Major developments such as Bharat Mandapam and Yashobhoomi have significantly enhanced the country’s ability to host large-scale international events. Furthermore, initiatives like “Make in India” promotes exhibitions as platforms to showcase India’s manufacturing, IT, and MSME sectors.
Primus Partners, in a first of its kind estimation, estimates that the industry’s impact is massive, generating approximately INR 41,500 cr. annually in direct spending, which includes rental, construction, logistics, and venue services. Additionally, baseline indirect spending is estimated to be around INR 12,640, driven by expenditures on accommodation, local transport, and dining. These figures underscore the Exhibition Industry’s role as a catalyst for growth in hospitality, logistics, and local businesses creating a ripple effect that supports employment and boosts GDP.
India is on the brink of a transformative journey in its exhibition industry, with vast opportunities to expand regional outreach and modernise infrastructure. By adopting Public-Private Partnership (PPP) models and harnessing the potential of its thriving MSME sector, India can integrate global best practices and enhance attendee experiences through cutting-edge technologies like AI and AR/VR. Establishing mid-sized venues in Tier-2 and Tier-3 cities will promote wider participation and inclusivity. With a burgeoning MSME base and rapid advancements in the services and manufacturing sectors, India is well-equipped to become a global leader in the exhibition industry.
Making strategic investments in infrastructure, strong government backing, and international collaborations can position India to become a leading exhibition hub. This will drive trade, innovation, and regional development showcasing India’s status as a key player in the global MICE industry.