As part of the WAVES Summit 2025, a high-level Roundtable titled ‘OTT & Digital-Driven Democratisation of Content Creation and Consumption’ was held at the Jio World Convention Centre, Mumbai. Co-curated by Primus Partners, AWS, and Rolling Stone India, the event brought together over 100 thought leaders from film, tech, policy, and investment sectors. Highlights included the launch of the report “Press Play – India’s OTT Story Goes Global” by Maharashtra Minister Shri Ashish Shelar, and the announcement of India’s first Transmedia Entertainment City, Creatorland, in Andhra Pradesh. The Roundtable featured sessions on hyper-localisation, global scalability, monetisation, and the impact of emerging technologies on OTT. Key voices emphasized the importance of inclusive growth, vernacular content, youth skilling, and creator empowerment, marking a significant milestone in India’s journey as a global storytelling powerhouse.