Primus In News
How the ₹700 crore Libas brand is taking on Zara and H&M
01-05-2026
Kanishk Maheshwari, Co-Founder & Managing Director, Primus Partners, shares his view on India’s struggle to build a global fashion brand, noting cultural specificity and Western dominance as barriers and calling for global retail collaborations, fusion design innovation, and policy support for branding and exports.
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