Primus In News
Google Gemini’s free exam prep for JEE and SAT is here and India’s edtech industry cannot ignore it
31-01-2026
Charu Malhotra, Co-founder and Managing director, Primus Partners, shared her views that a sharper divide is emerging across the education services industry. She highlighted that pressure is most visible in consumer-facing test preparation, tutoring, and homework-help services, as students increasingly expect free or low-cost AI support, making it harder to justify premium pricing for basic assistance.
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