Primus In News
From EMIs to discounts, luxury car companies switch to festive gear
29-09-2024
Anurag Singh, Managing Director, Primus Partner shares his view that as vehicle values rise, overall revenue is expected to grow. The luxury and super-luxury segments have performed well recently, leading to attractive deals for customers due to ready inventory from OEMs and dealers. Luxury carmakers have consistently offered discounts on financing and services, and while 2023 festival season sales were 11% higher than 2022, 2024 sales are expected to fall between the levels of 2022 and 2023. Read Now!
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