The retail broking platform faced low user engagement and declining revenue, necessitating a strategy to enhance utilization and drive growth. 
Primus undertook a revenue enhancement project which entailed understanding the technology platform used for trading and analysing customer experiences. Multiple app ratios such as login to trade and number of trades per client were analysed to understand scope of improvement. 
As a result, the firm witnessed enhanced user communication and improved app journeys increased logins and ease of use, leading to a rise in daily trades.