CNBC-TV18 in association with HSBC honours remarkable achievements of India’s small and medium enterprises that are redefining the economic future of the country. Season 2 of these awards recently concluded in New Delhi on 25 July 2025 for which the jury included eminent personalities from the industry including Mr. Dinesh Kumar Khara (Former Chairperson, State Bank of India), Mr. Subash Chandra Garg (Former Finance & Economic Affairs Secretary, Govt. of India), Mr. Chandrajit Banarjee (Director General, CII) and Mr. Manish Singhal (Secretary General, ASSOCHAM) among others. 

Primus Partners was conferred the Champion Award for Excellence in Digital Transformation in the Medium Enterprise category for its flagship CHOICE platform. This platform has been tailor made to allow governments around the world means to ensure dignity to life and at the same time ensuring zero wasteful expenditure on social protection. The platform delivers this through the concept of family, establishing family income, block chain enabled benefit distribution, programable money and at the core allowing citizens and resident choose eligible social scheme within an allocated wallet. It also allows government to create schemes on the go and 100 percent saturation of schemes to the target group.