Primus In News
Car sales jolted by subdued demand in June 2025; Maruti, Hyundai, Tata take hit
01-07-2025
Nikhil Dhaka, Vice President, Primus Partners, shares his view on evolving trends in the passenger vehicle (PV) market. He highlights that while PV sales have seen a marginal dip, the market’s overall value continues to grow—driven by consumer preference for premium, feature-rich models that emphasize comfort, technology, and brand appeal. He notes that volume trends are expected to stay stable over the next two to three quarters, with urban markets facing limited growth due to saturation and macroeconomic pressures.