Primus In News
Auto firms to raise prices from April as costs, regulations squeeze margins
23-03-2025
Anurag Singh, Advisor, Primus Partners, highlights that manufacturers have absorbed some increased costs, but price hikes are necessary to maintain profitability. Without them, OEMs could face squeezed margins, impacting future investments. Rising costs of electronics, regulatory requirements, and premiumisation trends, along with currency fluctuations and labor costs, are driving these price adjustments.
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