Primus In News
Amid tariff jitters, tyre makers adopt strategies to safeguard margins
25-05-2025
Nikhil Dhaka, Vice-president, Primus Partners, highlights that companies are localising supply chains, seeking alternatives to China and Russia, and investing in digitalisation and backward integration to improve efficiency. However, despite some price hikes, weak OEM demand and intense competition are hindering full cost pass-through.
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