European Business Group (EBG) launched their 22nd Edition of Sectoral Position Papers in November 2024. Primus Partners has been sectoral knowledge partner for them for Alcoholic and Non-Alcoholic Beverages sector. This is the third consecutive year for us to develop this Position Paper. 

Ramakrishnan M, Managing Director, and Namita R, Assistant Vice President, Primus Partners, contributed to the European Business Group (EBG) 22nd Edition of Sectoral Position Paper. The paper offers a comprehensive exploration of the beverage industry's challenges and opportunities, with a focus on fostering a stronger trade ecosystem between the EU and India. It highlights key recommendations addressing regulatory alignment, market access, and innovation.