Ramakrishnan M, Managing Director, Primus Partners, shares his view on the recent report by Primus Partners, highlighting the rapid growth of India’s online advertising market. He emphasizes the importance of policy reforms and industry strategies to enable SMBs to fully leverage digital advertising opportunities. The report highlights that a majority of SMBs are increasingly allocating substantial budgets to online ads, with AI-driven targeting and personalized content playing a crucial role in maximizing engagement and return on investment.