Primus Reports
80% of Indian SMBs rely on online advertising; 76% find it more effective than traditional methods: report
13-Dec-2024
A Primus Partners report highlights that 80% of surveyed Indian SMBs rely on online advertising, with 42% allocating over 40% of their marketing budget to digital ads. Key trends include the effectiveness of personalized ads (74% of SMBs) and the use of multiple platforms for broader reach, particularly in Tier 2 and 3 cities. The report also highlights the growing role of AI, big data, and short-form video in optimizing campaigns. Ramakrishnan M, Managing Director, Primus Partners, emphasized the importance of digital advertising for MSMEs and called for policy reforms to support SMBs' growth. The digital ad market is projected to grow to ₹62,045 crore by 2025. Read Now!
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