Primus Partners presented its latest report, ‘Leveraging Online Ads for India – Unpacking the Impact of Online Ads on MSMEs and Startups: A Multistakeholder Perspective', conducted in collaboration with India SME Forum and Broadband India Forum.

As the digital revolution has progressed, it has brought about a new era for MSMEs and startups, equipping them with the necessary tools to compete effectively in an increasingly digitized marketplace. Online advertising offers them a cost-effective and measurable way to reach the right audience, enhance their brand visibility, and stay competitive in a rapidly evolving business landscape.

The report launch took place in the presence of Hon’ble Union Minister of State for Electronics & Information Technology and Commerce & Industry, Shri Jitin Prasada, Hon’ble Member of Parliament and Former Union Minister for Information & Broadcasting and Sports & Youth Affairs, Shri Anurag Singh Thakur and Hon’ble Member of Parliament Shri Lavu Sri Krishna Devarayalu.

The study involved a quantitative survey of over 850 MSMEs & startups in India as well as comprehensive interviews with a diverse range of stakeholders, including industry players, MSME and startup founders, policy experts, and legal experts. Our goal was to gather a multistakeholder perspective, ensuring a well-rounded and in-depth understanding.

From enhancing visibility and ROI to navigating policy frameworks, this report is a step toward empowering India’s small businesses with the tools to thrive in a rapidly evolving ecosystem.

Last year, our report ‘Online Advertising by Indian MSMEs: Insights, Impact & Way Forward’ was officially unveiled in September 2023, serving as the precursor to this year’s report. The objective of the report was to explore and assess the role of online advertising in enabling Indian MSMEs to expand their growth and market competitiveness.