Background
With the growing importance of Artificial Intelligence (AI) and cloud technologies in driving growth and innovation across sectors, a global technology leader sought strategic policy advisory services to strengthen its presence in India. The company aimed to explore market opportunities and position itself as the partner of choice in the public sector, particularly in critical areas such as health, education, agriculture, and transportation. The focus was on promoting AI solutions, cybersecurity, and cloud infrastructure development while engaging with key stakeholders across government ministries and states.
Our Approach
Primus Partners designed and implemented a strategic engagement plan to support the company’s objectives, focusing on stakeholder engagement, thought leadership, and market opportunity identification. Key components of the approach included:
1. Stakeholder Mapping and Engagement
Comprehensive mapping of stakeholders across critical government ministries and departments was undertaken. A detailed engagement plan was developed to facilitate meaningful interactions with decision-makers.
2. State-Level Engagement for AI Infrastructure Development
Collaboration with select state governments was initiated to identify opportunities for AI infrastructure development in key sectors such as health, education, agriculture, and transport. These efforts aimed to align the company’s solutions with the specific needs of each state.
3. Thought Leadership and Research
Research and thought leadership initiatives were conducted to highlight the company’s perspective on cloud technologies, AI, and cybersecurity. This involved creating knowledge assets to showcase the company as a leader in these domains.
4. Market Opportunity Tracking
Ongoing tracking of market opportunities in cloud technologies and AI was carried out to help the company identify potential avenues for growth and collaboration.
5. Roundtable Discussions and High-Level Meetings
Primus facilitated roundtable discussions with relevant stakeholders to foster dialogue on AI and cybersecurity. High-level meetings were also organized for senior leadership to engage with key decision-makers and promote the company’s solutions.
The Impact
This engagement delivered impactful results, strengthening the company’s presence in India and enhancing its positioning as a trusted partner in the public sector. Key outcomes included:
• Improved understanding of stakeholder needs and priorities across ministries and states.
• Strategic alignment of AI and cloud solutions with government initiatives in critical sectors.
• Enhanced visibility and thought leadership through curated discussions and research outputs.
• Identification of actionable market opportunities to expand the company’s footprint in the Indian public sector.
• Fostered partnerships and trust with decision-makers, creating pathways for long-term collaboration.
Conclusion
This strategic advisory initiative enabled the global technology leader to effectively navigate India’s policy and institutional landscape while advancing its vision for democratizing AI and cloud technologies. By fostering partnerships, supporting innovation, and addressing critical sectoral needs, the engagement positioned the company as a key contributor to India’s growth and development through technology.