Background
A State Dairy Development Cooperative Federation faced significant challenges in managing its milk processing operations and marketing strategies. With inefficiencies in tracking milk dispatches and receipts, as well as an underdeveloped marketing approach, the organization struggled to align its operations with market demands and organizational objectives. To address these operational and marketing gaps, an integrated approach was required to improve the dairy's performance and market presence while ensuring efficient operations across its milk plants.
Our Approach
Primus Partners, as the Program Management Unit (PMU), undertook a comprehensive approach to address both the operational and marketing challenges faced by the cooperation. The activities included:
- ERP/MIS Reports
We implemented an ERP system at all milk plants and the head office to streamline operations. This system enabled real-time tracking of milk receipts and dispatches between chilling centers and milk plants, ensuring better operational control and data accuracy. - Demand Forecast & Marketing Strategy
A key focus was on developing a demand forecast model based on historical production data. We conducted primary and secondary market research to prepare a market demand report and crafted a marketing strategy aligned with the cooperation’s long-term vision and objectives. This helped optimize production levels and meet market demand more efficiently. - Retail Management
We developed and implemented a strategic plan to enhance the cooperation’s retail and distribution network. This involved integrating retail technology, such as point-of-sale systems and inventory management tools, to optimize stock levels, manage product assortments, and improve sales performance. The strategy was designed to align the cooperation product offerings with market trends and consumer behaviour.
The Benefits
- Operational Efficiency: Successful implementation of the ERP system at all milk plants and the head office streamlined the organization’s operations, improving tracking and reporting accuracy for milk processing.
- Marketing Alignment: Developed a marketing strategy that aligned with the cooperation’s vision, mission, and business objectives, providing a clear roadmap for future growth.
- Demand Forecasting: Created a demand forecast model based on market research and historical production data, allowing for more accurate planning and product distribution.
- KPI Establishment: Key performance indicators (KPIs) were established to track the progress of marketing initiatives and ensure alignment with organizational objectives, enhancing both operational and market performance.
